marketing concepts
A Professor at one of the IIMs
was explaining marketing concepts to the Students:
1. You see a gorgeous girl at a party. You go up to
her and say: “I am very rich.
“Marry me!” – That’s Direct Marketing“
2. You’re at a party with a bunch of friends and see a
gorgeous girl. One of your friends goes up to her and
pointing at you says: “He’s very rich.
“Marry him.” -That’s Advertising“
3. You see a gorgeous girl at a party. You go up to
her and get her telephone number. The next day, you
call and say: “Hi, I’m very rich.
“Marry me – That’s Telemarketing“
4. You’re at a party and see gorgeous girl. You get up
and straighten your tie, you
walk up to her and pour
her a drink, you open the door (of the car)for her,
pick up her bag after she drops it, offer her ride and
then say:”By the way, I’m rich. Will you
“Marry Me?” – That’s Public Relations“
5. You’re at a party and see gorgeous girl. She walks
up to you and says:”You are very rich!
“Can you marry ! me?” – That’s Brand Recognition“
6. You see a gorgeous girl at a party. You go up to
her and say: “I am very rich. Marry me!” She gives you
a nice hard slap on your face. –
“That’s Customer Feedback“
7. You see a gorgeous girl at a party. You go up to
her and say: “I am very rich. Marry me!” And she
introduces you to her husband. –
“That’s demand and supply gap“
8. You see a gorgeous girl at a
party. You go up to
her and before you say anything, another person come
and tell her: “I’m rich. Will you marry me?” and she
goes with him –
“That’s competition eating into your market share“
9. You see a gorgeous girl at a party. You go up to
her and before you say: “I’m rich, Marry me!” your
wife arrives. –
“That’s restriction for entering new markets“
Thought Provoking Ads
”’Similar Company Logos”’
ametek and axisbank
appliedmaterials and plannedparenthood
bankamerica and amtrak
belfast and devon
bigfix and priority parking
blackburn and lovebarrow
britishpaints and paganosborne
carrier and ford
cooperative program and colgate palmolive
cpl and pseudoroom
dosh dosh and david airey
fda sega cnn
freesat and glasses direct
gucci and chanel
harbork and fitucci
infiniti and videocon
Los Angeles Lakers and Los Angeles Clippers
Laszlo and Etelos
macromedia and mos burger
mini bentley chryler
yatra and pepsi
wayback and google blogoscoped
ubuntu and human rights
swiat zdrowia and unilever
Suns Microsystems and Columbia Sportswear Company
Style Gala and Sumpter Gonzalez LLP
Star and Maltastar
STADT and BRUHL
Sinarmas and Airbus
Simplebit and Logomaid
Searchmash and Smashlab
Saturn and Bluestone
Quark and Alcone and Scottish Arts Council and Artworkers
One Spa and Manulife One
National Film Board and Virtual Global Taskforce
NBC and Nebraska ETV Network
Munix and Union Bank
Motorcycle Riders Foundation and Southern Cruisers Riding Club
Facts About India
Quotable Quotes
Albert Einstein said: “We owe a lot to the Indians, who taught us how to
count, without which no worthwhile scientific discovery could have been
made.”
Mark Twain said: “India is, the cradle of the human race, the birthplace
of human speech, the mother of history, the grandmother of legend, and the
great grandmother of tradition. Our most valuable and most instructive
materials in the history of man are treasured up in India only.”
French scholar Romain Rolland said: “If there is one place on the face of
earth where all the dreams of living men have found a home from the very
earliest days when man began the dream of existence, it is India.”
Hu Shih, former Ambassador of China to USA said: “India conquered and
dominated China culturally for 20 centuries without ever having to send a
single soldier across her border.”
Indian Outlook at Humanity
India never invaded any country in her last 10000 years of history.
India invented the Number System. Zero was invented by Aryabhatta.
The World’s first university was established in Takshila in 700 BC. More
than 10,500 students from all over the world studied more than 60 subjects.
The University of Nalanda built in the 4th century CE was one of the
greatest achievements of ancient India in the field of education.
Sanskrit is the most suitable language for the computer software – a report in Forbes magazine, July 1987.
Ayurveda is the earliest school of medicine known to humans. Charaka, the
father of medicine consolidated Ayurveda 2500 years ago. Today Ayurveda is
fast regaining its rightful place all over the world.
Although modern images of India often show poverty and lack of development, India was the richest country on earth until the time of British in the early 17th Century. Christopher Columbus was attracted by her wealth.
The art of Navigation was born in the river Sindh 6000 years ago. The very
word Navigation is derived from the Sanskrit roots, nau (raft) & gatih (movement). The word “navy” is also derived from the same Sanskrit root `nau’ (nauka) .
Bhaskaracharya calculated the time taken by the earth to orbit the sun
hundreds of years before the astronomer Smart. Time taken by earth to orbit
the sun: (5th century) 365.258756484 days.
The value of ‘pi’ was first calculated by Budhayana, and he explained the
concept of what is known as the Pythagorean Theorem. He discovered this in
the 6th century long before the European mathematicians.
Algebra, trigonometry and calculus came from India. Quadratic equations were
propounded by Sridharacharya in the 11th century. The largest numbers the
Greeks and the Romans used were 106 whereas Indians used numbers as big as
1053 with specific names as early as 5000 BC during the Vedic period.Even
today, the largest used number is Tera:1012.
According to the Gemological Institute of America, up until 1896, India was
the only source of diamonds in the world.
The USA based IEEE proves what has been a century old suspicion in the world
scientific community that the pioneer of wireless communication was Acharya Jagdeesh Chandra Bose and not Marconi.
The earliest reservoir and dam for irrigation was built in Saurashtra.
According to Saka King Rudradaman-I of 150 CE a beautiful lake aptly called
‘Sudarshana’ was constructed on the hills of Raivataka during Chandragupta
Maurya’s time.
Chess (Shataranja or AshtaPada) was invented in India.
Sushruta is the father of surgery. 2600 years ago he and health scientists
of his time conducted complicated surgeries like cesareans, contracts,
artificial legs, fractures, urinary stones and even plastic surgery and
brain surgery.Usage of anesthesia was well known in ancient India. Over 125
surgical equipments were used. Deep knowledge of anatomy, physiology,
etiology, embryology, digestion, metabolism, genetics and immunity is also
found in many texts.
When Europeans were only nomadic forest dwellers over 5000 years ago,Indians
established Harappan culture in Sindhu Valley (Indus Valley Civilization).
The place value system, the decimal system was developed in India in 100 BC.
Meraa Bhaarat Mahaan,
Some interesting information:
There are 3.22 Million Indians in America
36% of NASA employees are Indians.
34% of MICROSOFT employees are Indians
28% of IBM employees are Indians
17% of INTEL employees are Indians
13% of XEROX employees are Indians
38% of Doctors in America are Indians.
12% of Scientists in America are Indians.
you can hate them, you can love them but just can’t ignore them!
BE PROUD – BE INDIAN
punchlines revisited
| BPL | BELIEVE IN THE BEST |
| FORD | GO GREEN GO FORD |
| LIC | WE KNOW INDIA BETTER |
| HINDUSTAN TIMES | LIVE SMART |
| SAMSUNG DIGITAL | EVERY ONE’S INVITED |
| RAYMOND | THE COMPLETE MAN |
| CNN | BE THE FIRST TO KNOW |
| BILT | IN EVERY PAPER |
| KOHINOOR | IGNITE THE PASSION |
| SBI | WITH YOU – ALL THE WAY |
| BOB CARDS | USE THE BEST |
| KERALA | GOD’S OWN COUNTRY |
| SAFEXPRESS | DISTRIBUTION REDEFINED |
| WIPRO | APPLYING THOUGHT |
| SUN MICRO SYSTEM | TAKE IT TO THE N TH |
| SCHNIEDER ELECTRIC | GET MORE WITH THE WORLD’S POWER & CONTROL SPECIALIST |
| AMWAY | BETTER IDEAS, BETTER LIFE |
| BRITANNIA | EAT HEALTHY THINK BETTER |
| AMUL | THE TASTE OF INDIA |
| UNION BANK OF INDIA | GOOD PEOPLE TO BANK WITH |
| ING VYSYA LIFE INSURANCE | ADDING LIFE TO INSURANCE |
| GLOBAL TRUST BANK | EXPERIENCE A NEW WAY |
| ELGI | THE EXTRA ENGINEERING COMPANY |
| KIRLOSKAR | ENRICHING LIFE |
| PNB | THE NAME YOU CAN BANK UPON |
| BANK OF BARODA | BANKING FOR CUSTOMER RELATION SHIP |
| FEDEX EX.. | WE LIVE TO DELIVER |
| DOLPHIN | THE INTELLIGENT CELLPHONE SERVICE |
| HYUNDAI ACCENT | EXPECT MORE |
| COMPAQ | INSPIRATION TECHNOLOGY |
| SET MAX | DEEWANA BANA DE |
| MOTOROLA | INTELLIGENCE EVERY WHERE |
| NOKIA | HUMAN TECHNOLOGY |
| AMITY | WE NURTURE TALENT |
| CENTRAL BANK OF INDIA | BUILD A BETTER LIFE AROUND US |
| PRIYAGOLD | HAQ SE MAANGO |
| ALLAHABAD BANK | A TRADITION OF TRUST |
| JK TYRES | TOTAL CONTROL |
| AMAR UJALA | YEHI SACH HAI |
| BSNL | CONNECTING INDIA |
| BOSE | BETTER SOUND THROUGH RESEARCH |
| INDIA TODAY | MAKING SENSE OF INDIA TODAY |
| VAN HEUSSUN | POWER DRESSING |
| VYSYA BANK LTD | EXPERIENCE RELATIONSHIP BANKING |
| CITI BANK | YOUR CITY NEVER SLEEPS |
| JET AIRWAYS | THE JOY OF FLYING |
| RICOH | WE’ RE IN YOUR CORNER |
| ICICI PRODENTIAL | WE COVER YOU, AT EVERY STEP IN LIFE |
| GOODYEAR | ONE REVOLUTION AHEAD |
| PARX | SIMPLY IRRESISTIBLE |
| TATA | IMPROVING THE QUALITY OF LIFE |
| AMITASHA | NURTURING THE GIRL CHILD |
| AT &T | GET THE EDGE |
| TATA AIG | WITH YOU ALWAYS |
| LIC MUTUAL FUNDS | WITH YOU ALL THE TIME |
| HP GAS | YOUR FRIENDLY GAS |
| IOC | PRESERVING NATURE THE WAY NATUREÂ LOVES |
| AAJ TAK | SABSE TEJ |
| HYUNDAI | LEADER SHIP THROUGH LISTENING |
| KITCHENS OF INDIA | A FEAST FOR SENSES (SPICES) |
| JK PAPER LTD | CREATING LASTING IMPRESSIONS |
| JOHNIE WALKER | KEEP WALKING |
| SOMANY TILES | CREATE A WORLD OF YOUR OWN |
| RELIANCE IND. | GROWTH IS LIFE |
| AIR SAHARA | EMOTIONALLY YOURS |
| BUSINESS TODAY | FOR MANAGING TOMORROW |
| REID & TAYLOR | BOND WITH THE BEST |
| LEE COOPER (SHOES) | THINK PERFORMANCE |
| HP | INVENT |
| BIRLA SUN LIFE | YOUR DREAMS OUR COMMITMENT (INSURANCE) |
| AUSTRIAN AIRLINE | THE MOST FRIENDLY AIRLINE |
| WESTERN UNION | THE FASTEST MAY TO RECEIVE MONEY WORLDWIDE |
| OLIVETY (FAXES & PRINTER) | OWN THE INSPIRATION |
| PHILIPS | LETS MAKE THINGS BETTER |
| WESTSIDE | SURPRISINGLY AFFORDABLE STYLE |
| BUSINESS WORLD | WHAT’S STOPPING YOU? |
| JOBS AHEAD | BETTER JOB, BETTER LIFE |
| THE FIAT SIENA | GET NOTICED |
| WIPRO | APPLYING THROUGH |
| INFOSYS | POWERED BY INTELLECT , DRIVEN BYÂ VALUES |
| LIC HOUSING FINANCE LTD | BRING HOME PEACE OF MIND |
| LOUIS PHILLIPE | THE UPPER CREST |
| UNITED INDIA INSURANCE | REST ASSURED WITH US |
| REYNOLDS | THE PEN THE WORLD PREFERS |
| CEAT | BORN TOUGH |
| INDICA | MORE CAR PER CAR |
thought provoking ads
child abuse
Most child abuse is committed by the person a child trusts.
save a girl child
This ad depicts the henious crime of aborting fetuses on identifying as a female child. Advertised by Women and child welfare under “Save a girl child” program.
feed the children
The next time you waste the food, think. An initiative by “Feed the Children” program.
adoption
This ad is to promote the practice of adopting a child. An initiative by Women and Child Welfare and Development ministry.
save a girl child
An initiative under “Save a girl child” program by Women and Child Welfare and Development ministry.
dont fight
An initiative by Women and Child Welfare and Development ministry.
domestic abuse
stop racism
Stop Racism – Defend Human Rights against Racial discrimination.
how famous companies were named
adobe
The name came from the river Adobe Creek that ran behind the house of founder John Warnock.
apache
It got its name because its founders got started by applying patches to code written for NCSA’s httpd daemon. The result was ‘A PAtCHy’ server – thus, the name Apache.
apple
Favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn’t suggest a better name by 5 o’clock.
cisco
The name is not an acronym but an abbreviation of San Francisco. The company’s logo reflects its San Francisco name heritage. It represents a stylized Golden Gate Bridge.
The name started as a jockey boast about the amount of information the search-engine would be able to search. It was originally named ‘Googol’, a word for the number represented by 1 followed by 100 zeros. After founders – Stanford graduate students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to ‘Google’.
hotmail
Founder Jack Smith got the idea of accessing email via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in ‘mail’ and finally settled for Hotmail as it included the letters “html” – the programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casings.
HP
- Intel
- lotus
- microsoft
- motorola
- oracle
- redhat
- sap
- Sony
- sun
- xerox
- yahoo
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